Upfront, this is a hard one to explain without handing out bars of craft chocolate and taking you through a chocolate tasting.
But we like a challenge! So we’re going to give it a red hot go.

Red wines can taste completely different from one bottle to the next, depending on where the grapes were grown and how the winemakers make their wine.
Now think about the blocks of chocolate you’ve eaten your entire life. We’ve all got that one chocolate block or bar that we depend on and it’s been the same for as long as you remember and you love it. We love it!
But it could be more than that?
And that’s not to deny that this chocolate bar doesn’t taste good – it definitely does, that’s why its existed for years! But what gets us is that we didn’t even know there was this whole other world of chocolate, where chocolate makers are working to highlight the flavours inbuilt into those little cocoa beans.

We stumbled upon craft chocolate by chance and we’ll admit it took us a while to realise that there even was a difference. But once we started digging and eating a variety of bars, we were a little sad that we weren’t giving one of our favourite foods more attention.

So the rant is chocolate is special, as special as wine, as cheese, and we had no clue until we found it by accident. How is that even possible?
It’s safe to say we’re obsessed to the point we started this website because it’s gone that far.
Let us know what you think! Did you know this about chocolate? Did you only find this out recently and how did you feel when you learnt this? Thanks heaps for talking beans with us!
‘4 August 2026’
A four-day guided workshop hosted at both of our San Francisco factories and led by industry experts Step into our Valencia Street factory for a rare opportunity to work directly […]
‘3 August 2026’
Welcome to our posts on all things bean-to-bar. And here's a Contents List so you can navigate the complexities with ease.
‘3 August 2026’
Finding food through chocolate
‘3 August 2026’
Part One of Four: We get into the really good bits!
‘3 August 2026’
Why We Didn't Know About Craft Chocolate - Part Three of Three
‘3 August 2026’
Why We Didn't Know About Craft Chocolate - Part Two of Three
‘3 August 2026’
Why We Didn't Know About Craft Chocolate - Part One of Three!
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