Turtle River Road, Island Village, Ocho Rios, 23423, JM
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About Us
With every decision we take, we always keep one thing in mind.
Is what we do honest, sustainable and PURE?
Pure Chocolate Company is a Jamaican artisan chocolate brand born in January 2017 from a desire to give back and develop a long dormant and under appreciated homegrown product in Jamaica – its fantastic cocoa.
The driving force behind Pure are Rennae Johnson with her husband Wouter Tjeertes. Rennae is a seasoned pastry chef born and raised in Jamaica and knows the country, its farmers and community. Wouter has 3 decades of experience as executive pastry chef and chocolatier at various high-end resorts and boutique pastry shops in the Caribbean and Europe. Together as partners in business and in life, they combine their love for each other with the love to create a unique chocolate brand from the land of wood and water.
We have been working with it for over 20 years, and in those years we have learnt that the chocolate world is not always a fair world. Cocoa farmers are often underpaid, and in some countries child-labour is still daily routine. With Pure we want to show that it’s possible to make chocolate that everybody benefits from, starting from the farmers, by getting to know them, working closely together to improve their wonderful product and paying them a premium price for their products.
Rural Jamaica is a hidden gem in the middle of the Caribbean with breath taking sceneries, exotic flavors and beautiful hard-working people; an experience brought to you, through our fine-flavored artisan chocolate.
Pure Chocolate Jamaica 57% PURE Dark Milk Chocolate with Coconut
We set out to redefine your typical coconut bar and landed with this smooth, creamy toasted coconutty fan favorite. A true homage to one of the Caribbean’s most recognized staples, […]
Pure Chocolate Jamaica 70% PURE Dark Chocolate with Cinnamon
Bold and warm, we have added locally grown cinnamon, freshly harvested from the bark of the cinnamon tree. “We likkle but we tallawah” (we might be small in size but […]
Pure Jamaica Chocolate 70% PURE Dark Chocolate with Jerk Seasoning
Jerk is a spice rub used throughout Jamaica to flavor and preserve meat and vegetables. The meats are usually prepared to perfection over a pimento wood fire. This unique bar […]
