“I’m trying something new” – the phrase alone either gets you excited or sends shivers down your spine.
Either way, that feeling tells you that you want something to happen and that maybe you want it to go well. Whatever you’re trying, it’s driven by something.
Finding flavours in chocolate, for most of us, means trying something new. And understandably, we don’t want to mess with that chocolate flavour we’ve adored for centuries.
We get it.
We were on the same page too. Why mess with something we already love?
That’s why this is a miniscule glimpse at finding flavours in craft chocolate, and instead of plunging right into what those flavours are and how we find them…
Greasing up our tastebuds with the reasons why, might get us into the right gear that helps us find chocolate flavours.
To be blunt, we kinda need to mess with the chocolate memories in your minds (it’s tied to so much – so so soooo much! [stay tuned for a link!]).
And to be willing to do mess with our memories, we need to create curiousity.
SO – The next three posts will hopefully create that curiosity.
And as we’re typing this , we already know that this is going to be a HUGE waffle of a chocolate coated thought. To give it some structure, we’re breaking it up into three.
As always, we’ll make it fun (if you haven’t read these posts, check them out. It gives a gist of how we do that!)
It is chocolate after all. This has to be fun!
So stay tuned – that’s it from us (for now!). We’ll be back with the first of three reasons next week!


‘5 December 2025’
This year’s theme is Cacao Renaissance ~ a celebration of Indian cacao and the makers who are reimagining chocolate with thoughtful craft and innovation. If you’ve joined us before or […]
‘4 December 2025’
Why We Didn't Know About Craft Chocolate - Part Three of Three
‘4 December 2025’
Why We Didn't Know About Craft Chocolate - Part Two of Three
‘4 December 2025’
Why We Didn't Know About Craft Chocolate - Part One of Three!
‘4 December 2025’
Finding Flavors in Chocolate - Stage One (Part Two of Four)
‘4 December 2025’
Travel Around the World, One Cacao Bean at a Time
‘4 December 2025’
Finding Flavors in Chocolate - An Introduction (Part One of Four)
Leave a Reply